Why choose us

At 8th Continent, we create a team of independent professionals that is devoted to your project. The result? A variable-geometry structure and lower overhead that translate into high caliber work at competitive prices. You will have one contact person on our team who manages your project on a day-to-day basis. All of this ensures that we achieve your objectives within the established budget and timeframe.

Our approach

We combine rigorous management with an openness to new ideas. This allows us to develop creative, made-to-measure solutions that can be implemented quickly and effectively. Our management process comprises eight steps:

1. Listening: Through discussions with the client we gain a clear understanding of the task at hand and the objectives, and we become familiar with the market and the related risks and opportunities. We hold a client briefing when the project is about to begin to ensure clarity and maximum efficiency.

2. Analysis: We assess the situation, identify strengths and weaknesses, define targets and key messages, determine the appropriate media and titles, identify the right timing of ad campaigns, etc.

3. Strategy: After analyzing the situation, we pose the fundamental question: how do communications-related activities figure in the solution? The communications strategy must be original, relevant and realistic. In short, it must be analysis-based. The end-point of this step is a full understanding of the issue to be resolved.

4. Concept: We propose one or several creative approaches (messages and visuals) and the form they would take on the chosen media. The client selects the preferred solution, which we then develop.

5. Planning: We set up a complete project timetable, from design to implementation, in accordance with the client's timeframe.

6. Communication: We keep the client apprised of the project’s progress.

7. Debriefing: At the end of the project we sit down with the client and analyze the results.

8. Next step: Together with the client we discuss what, if any, other needs have arisen.