Three days at Lift is a mind-broadening experience!
25th of May 2010 | news

Innovation, culture and technology, the economic models of tomorrow, communication tools in the digital age, personal data protection and privacy...these are just some of the topics and workshops presented at the fifth Lift conference held in Geneva from 5-7 May. Around 900 people attended, including 8th Continent.

8th Continent's network goes beyond French-speaking Switzerland. We recently contributed our unique skills to a project with Basel-based agency Break-Through. Active in the sector of innovation, Break-Through identifies opportunities and transforms them into concrete results. Their clients include BASF, Coca-Cola, Migros and Mammut.

With the development of new technologies, consumption patterns are changing. The relationship between the product and the consumer is no longer a one-way street, as consumers play a greater role in product creation and brand development. Simply put, both the medium and the message are undergoing a sea change. 8th Continent helps you select the right tools and develop and implement your communications strategy. We're with you every step of the way!