Archives pour avril 2010
La Cuillère Suisse, à voir et à déguster
14 avril 2010 | Catégorie: Campagnes pub
Nous vous l’avions déjà dit, La Cuillère Suisse est un client de 8e Continent et nous en sommes fans de. Ils produisent un délicieux bâtonnet surmonté d’une boule au cacao que l’on plonge dans un verre de lait chaud. Remuer, reposer et déguster.
Croyez-moi, l’expérience se passe de commentaires. Pour vous en donner une idée, jetez un oeil à la performance de Franck Bouroullec. Et si vous n’êtes toujours pas convaincu, vous pouvez acquérir le Graal auprès de quelques épiceries fines de la région ou alors passer commander sur le site. Bonne dégustation!!
What about your brand?
6 avril 2010 | Catégorie: Dossiers, News du 8e
Strong brands create value for shareholders by building emotional bonds with customers. There are few true competitive advantages in modern industry: scale, proprietary technology, monopolies, and network externalities come to mind. We believe brand is an equally powerful and even more sustainable advantage, but one often ignored.
Facts
Companies focused on brand building consistently generate outsized long-term growth, profitability, and returns. Recent research by Credit Suisse shows that an equal-weighted stock index of companies that spend at least 2% of sales on marketing outperformed the S&P 500 by more than 400 basis points annually since 1997; the top quintile of these companies outperformed the market by an amazing 17% per year.
Figures
We believe brand companies inspire loyalty in existing customers, prospective customers and shareholders. A strong brand sets you apart from the cluttered market, increase your profit margin and impacts your share price. If you recognize the value of turning your company into a brand company, 8th Continent agency can help you out.
What we do?
We identify the essence of what makes your company unique. For that, we get to know your customers and we learn what make them tick. Then we create a comprehensive brand environment that conveys your company’s uniqueness and sets the stage for fruitful customers relationship. To ensure consistently high level service at the operational level, we assemble a dedicated team drawn from a small group of proven professionals. All members of our network have extensive experience in their fields, such as, art directors, IT developers and copywriters. Sustainable consistency is critical to building the foundation for a brand. Many companies have failed in their branding initiatives because of poor execution involving key brand triggers.
At 8th Continent we take a 360° approach and we combine rigorous management with an openness to new ideas and technologies. This allows us to develop creative, made-to-measure solutions that can be implemented effectively. We offer offline & online solutions, from print material to high-end e-commerce development and web 2.0 strategies.
Are you ready to turn your company into a brand company? Does your brand effectiveness fall short of the mark in terms of coherence and visibility? Start-ups and medium-sized buisinesses such as La Cuillère suisse, Carlson Wagonlit Travel and Kelly Services have all chosen 8th Continent.
Give us a call – let’s see what we can do for you.
Sébastien Perrin